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Expect the Unexpected: How Gen Z Humor is Shaping Brand Content
By: Maggie Franz Gen Z humor often thrives on subverting expectations, blending layers of absurdity with wit to create content that captivates and engages. This style of humor, characterized by its unexpected twists and playful irreverence, not only shocks consumers...
From Feed to Fork: How Social Media Influences Where We Eat
By: Ellie Sabo Admit it – you have been guilty of late-night scrolling online, looking at food videos. This could include people making recipes at home, someone trying a new restaurant, or people sitting in their cars filming an ASMR mukbang for TikTok. With social...
Focused on Milwaukee. Partnered with Marquette University.
Since 1881, Marquette has challenged its students to Be the Difference. Our leaders met there. Their careers began there. Now we’re partnering to launch a first-of-its-kind public relations, advertising and communications firm. We are Marquette. We are Carl Collective.
