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The Power of Authenticity: Why Brands Need to Ditch the Facade and Keep it Real
By Stephanie Smith In today’s digital age, where filters and AI can easily distort reality, consumers crave authenticity more than ever. Tired of inauthentic influencers’ posts and meticulously staged content, they seek genuine authenticity, transparency and honesty...
Gen Z is Shaping the Next Generation of CEOs
By Brad Hanna Four McKinsey senior partners recently released a new book, The Journey to Leadership: How CEOs Learn to Lead from the Inside Out. The book outlines how the next generation of CEOs is approaching their leadership styles differently to better meet the...
Focused on Milwaukee. Partnered with Marquette University.
Since 1881, Marquette has challenged its students to Be the Difference. Our leaders met there. Their careers began there. Now we’re partnering to launch a first-of-its-kind public relations, advertising and communications firm. We are Marquette. We are Carl Collective.
