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Agency News
Pop Culture’s Impact on Brand Storytelling and Consumer Resonance
By Bailey Klabunde Historically, marketing departments played a significant role in shaping consumer trends. Led by influential figures, marketing campaigns often relied on traditional channels like celebrity endorsements and large-scale advertising such as...
Recruiting Gen Z: How to Attract the Next Generation of Talent
By Angelo Ravenna As Gen Z continues gaining space in the workforce, recruiting teams must rethink their strategies to attract and retain this unique and values-driven generation. With their increasing influence, aligning talent acquisition processes to meet Gen Z’s...

Focused on Milwaukee. Partnered with Marquette University.
Since 1881, Marquette has challenged its students to Be the Difference. Our leaders met there. Their careers began there. Now we’re partnering to launch a first-of-its-kind public relations, advertising and communications firm. We are Marquette. We are Carl Collective.