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Agency News

Pop Culture’s Impact on Brand Storytelling and Consumer Resonance
By Bailey Klabunde Historically, marketing departments played a significant role in shaping consumer trends. Led by influential figures, marketing campaigns often relied on traditional channels like celebrity endorsements and large-scale advertising such as...

Recruiting Gen Z: How to Attract the Next Generation of Talent
By Angelo Ravenna As Gen Z continues gaining space in the workforce, recruiting teams must rethink their strategies to attract and retain this unique and values-driven generation. With their increasing influence, aligning talent acquisition processes to meet Gen Z’s...