By Stephanie Smith In today’s digital age, where filters and AI can easily distort reality, consumers crave authenticity more than ever. Tired of inauthentic influencers’ posts and meticulously staged content, they seek genuine authenticity, transparency and honesty...

By Brad Hanna Four McKinsey senior partners recently released a new book, The Journey to Leadership: How CEOs Learn to Lead from the Inside Out. The book outlines how the next generation of CEOs is approaching their leadership styles differently to better meet the...

By Stephanie Smith In today’s fast-paced world, communication and marketing trends are shifting faster than ever before. With the explosion of digital platforms and a push for hyper-personalization, brands have to be quick on their feet to stay relevant. I recently...

By Angelo Ravenna Deloitte Digital’s The Four Factors of Trust indicates building trust in the workplace isn’t just good for culture – it’s essential for success. Trust is a foundational pillar for any organization seeking unity, and at Trozzolo, we believe that...

By Brad Hanna McKinsey & Company's ConsumerWise team has released its third-quarter research on consumer spending. The report provides insights into consumer behavior and spending patterns during the quarter and Trozzolo adds in some implications for brands. Key...

Stephanie Smith has joined Trozzolo Communications Group, a fully integrated communications, marketing, and advertising agency, as an Account Supervisor. Stephanie will manage accounts in the Milwaukee office and supervise Carl Collective, a full-service, student-run...

Trozzolo is doubling down on its expansion into the Milwaukee market with the hire of longtime advertising industry leader, Brad Hanna, as executive vice president/managing director of its growing Milwaukee office. Hanna brings with him to Trozzolo more than 30 years...

An article, Going Pro, was published in the November 11 edition of Marquette Today. An excerpt from the article is below. – The conversations began about three years ago. What if undergraduate students in the Diederich College of Communication could get real-world...

Effectively communicating in a crisis does not happen by accident. Preparation is crucial to making the best of even the worst situations, and leaders play an especially important role in ensuring information is shared clearly, consistently and, most importantly,...