Gen Z is Shaping the Next Generation of CEOs

By Brad Hanna Four McKinsey senior partners recently released a new book, The Journey to Leadership: How CEOs Learn to Lead from the Inside Out. The book outlines how the next generation of CEOs is approaching their leadership styles differently to better meet the...

Trust: The Missing Piece for Some

By Angelo Ravenna Deloitte Digital’s The Four Factors of Trust indicates building trust in the workplace isn’t just good for culture – it’s essential for success. Trust is a foundational pillar for any organization seeking unity, and at Trozzolo, we believe that...

Consumer Optimism Hits a Two-Year High in Third-Quarter 2024

By Brad Hanna McKinsey & Company's ConsumerWise team has released its third-quarter research on consumer spending. The report provides insights into consumer behavior and spending patterns during the quarter and Trozzolo adds in some implications for brands. Key...

Trozzolo Taps Industry Leader to Lead Milwaukee-Area Growth

Trozzolo is doubling down on its expansion into the Milwaukee market with the hire of longtime advertising industry leader, Brad Hanna, as executive vice president/managing director of its growing Milwaukee office. Hanna brings with him to Trozzolo more than 30 years...

Going Pro: Gen Zers turned Strategic Partners

An article, Going Pro, was published in the November 11 edition of Marquette Today. An excerpt from the article is below. – The conversations began about three years ago. What if undergraduate students in the Diederich College of Communication could get real-world...

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