By Stephanie Smith In today’s interconnected world, businesses of all sizes have the potential to reach a global audience. But with this exciting opportunity comes a challenge: How do you craft a PR strategy that resonates with local communities while also building...

By Brad Hanna Achieving brand loyalty is an ongoing challenge for marketers, especially when it comes to the notoriously elusive Gen Z demographic. While brand loyalty is highly coveted, this generation is known for its skepticism, making the task of securing their...

By Bailey Klabunde Considered to be the most connected generation yet, due to their exposure to technology and social media from a young age, Gen Z’s unique perspectives and values are redefining consumer trends. Their significant economic impact, estimated at $860...

By Angelo Ravenna The era of community-centric marketing is upon us. Brands that thrive today embed themselves in their audiences’ digital communities. According to McKinsey’s “community flywheel” model, this approach builds loyalty and drives growth with minimal...

By Stephanie Smith In today’s digital age, where filters and AI can easily distort reality, consumers crave authenticity more than ever. Tired of inauthentic influencers’ posts and meticulously staged content, they seek genuine authenticity, transparency and honesty...

By Brad Hanna Four McKinsey senior partners recently released a new book, The Journey to Leadership: How CEOs Learn to Lead from the Inside Out. The book outlines how the next generation of CEOs is approaching their leadership styles differently to better meet the...

By Stephanie Smith In today’s fast-paced world, communication and marketing trends are shifting faster than ever before. With the explosion of digital platforms and a push for hyper-personalization, brands have to be quick on their feet to stay relevant. I recently...

By Angelo Ravenna Deloitte Digital’s The Four Factors of Trust indicates building trust in the workplace isn’t just good for culture – it’s essential for success. Trust is a foundational pillar for any organization seeking unity, and at Trozzolo, we believe that...

By Brad Hanna McKinsey & Company's ConsumerWise team has released its third-quarter research on consumer spending. The report provides insights into consumer behavior and spending patterns during the quarter and Trozzolo adds in some implications for brands. Key...

Stephanie Smith has joined Trozzolo Communications Group, a fully integrated communications, marketing, and advertising agency, as an Account Supervisor. Stephanie will manage accounts in the Milwaukee office and supervise Carl Collective, a full-service, student-run...