Blue & Gold Brewing Co.
Telling the Brand Story
Real Problem
Blue & Gold Brewing Co. is a student-led business at Marquette University. Students work alongside industry professionals to develop, market, sell, produce and distribute beer and coffee products. Students are involved in every aspect of bringing real products to market that are sold through retailers across the region. Blue & Gold Brewing Co. was looking to create a Vision Video to promote the program and solicit donations from the community.
Solution
The Carl Collective student-run agency conceived, created, produced and edited a Vision Video to bring the story of Blue & Gold Brewing to life from the student’s point of view. The video will be used throughout digital, social media and events to educate, promote and fundraise. How amazing for the student-run advertising agency to produce work for the student-run business! The Carl Collective students led every aspect of this project with support and guidance from the Trozzolo Communications team.