KANSAS CITY AVIATION DEPARTMENT
Ready to Get You There Campaign
Real Problem
People weren’t comfortable flying in 2020. The COVID-19 pandemic in 2020 was especially difficult on the airline industry. In fact, global passenger numbers dropped 58% in the first half of 2020 compared to the same time period in 2019.
Solution
We’re ready. We reassured people that strict COVID-19 safety measures were in place at Kansas City International Airport. The striking visual campaign broke through the clutter and helped travelers feel more comfortable flying when they were ready.
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