Helping Connect Workers to Jobs
Real Problem
FlexRide Milwaukee is a new “last mile” transit service connecting workers in the City of Milwaukee to the front doors of employers in two area suburbs. It launched in February, 2022, as a pilot. A month later, awareness was low. It needed more riders and participating businesses in order to survive in 2023 and beyond – and solve a long-standing connectivity problem confronting many residents and businesses in the area.
Solution
Carl Collective stepped up with launch event planning and execution. Earned media yielded the attention of local businesses, nonprofit leaders and key elected officials from across the region and state. Then, strategic social was deployed. Our work built awareness and buzz for FlexRide and drove strong media coverage, delivering much-needed momentum, credibility, and above all, ridership. With it came additional state funding to sustain and expand FlexRide through 2024, and a contract with the Southeastern Wisconsin Regional Planning Commission (operators of the service) to extend and expand our relationship.
