Our agency is a lot like a good ragu. The ingredients have to work together. It’s why we take the time to ensure our people are hired not just for their talent, but for how they fit within the greater scheme of the agency. Every one of us is responsible for 100% of the outcome. Too much in one direction or too little in the other, and you’re just left with a big bite of garlic.
We don’t mistake activity for results. Any decent agency can earn media placements or draw pretty pictures. It’s about understanding the business of your organization, and about how many customers (whatever you call them) we brought you today. Anything other than that and we’re just another marketing firm.
