Website Overhaul

Real Problem

Westlake online paled compared to in-store. As one of the nation’s top retailers, Westlake had acquired many disparate brands over the years and their website was nowhere near a true reflection of the different stores and the brand’s overall success. Design, navigation, management and scalability were all major issues. It needed a complete overhaul.


A brand new WestlakeHardware.com. The new site was built from the ground up to support the retailer’s evolving business. Massive improvements include robust analytics, custom user experience, support for new and existing stores and easy content management built to address marketing’s needs.

Carl Collective logo

1528 W. Wells
Milwaukee, WI 53233

Privacy Policy